Marketing as Engineering Leadership
Treating top-of-funnel marketing as engineering leadership — the affirm.com revamp, where engineering and marketing shared one conversion surface.
2026-09-11·By Tyler Lindow
Blog
Marketing as Engineering Leadership, Building Product as System Architecture, and B2B Portals as Trust Stores.
Building Product as System Architecture
System architecture is an act of building the core product — the merchant lifecycle work that keeps the portal able to earn trust.
2026-09-11·By Tyler Lindow
B2B Portals as Trust Stores
Merchant portals as trust stores. Velocity Labs gave the team a practice for clearing recurring incidents and keeping the enterprise portal trustworthy.
2026-09-11·By Tyler Lindow
Building Teams as Raising Funds
Raising funds for your position requires an intentional process—building teams by raising the funding potential of individuals and constructing a personal belief to grow the business.
2026-09-11·By Tyler Lindow
What Would You Build? Over-Indexing on Intuition in the Age of AI
When execution becomes frictionless, the most valuable asset we have left is our creative energy.
2026-08-26·By Tyler Lindow